Trade Show Banners: Overlooked and Underappreciated

Trade Show Banners: Overlooked and Underappreciated

Every trade show is constrained by a budget. You have a set amount your company can spend, and you want to get the most for your money. Trade show banners, also called event banners, are one item you should not underinvest in.

What are trade show banners?

A trade show banner is a graphic image that’s designed to attract leads to your booth. It should attract attention and, once that attention is achieved, communicate something important about your brand that makes a potential client want to learn more. Usually constructed from vinyl or fabric, trade show banners should be easy to clean and easy to reuse trade show after trade show. Fabric trade show banners tend to be more expensive than vinyl ones, but they also tend to last longer.

What does a standard trade show banner look like?

A typical trade show banner should be about 7.5 feet tall. For added convenience, many trade show banners are retractable — like a movie projector screen — which allows you to assemble and disassemble them with minimal help. If your events are typically held outside, you can invest in an outdoor trade show banner, which will be made of weather-resistant materials and include stakes or are weighted so as to not fly away with the wind.

There’s no limit to how creative your trade show banner can be. Again, what your exact trade show banner will look like will depend on where your event is (indoor, outdoor), what industry you’re in, what product or service you’re selling, and who your ideal customer is

If you need help getting the most for your money and ensuring that your trade show banner adheres to important industry/advertising/marketing standards, Empire Display Solutions can help.

Mistakes to Avoid

Selecting the wrong font size has been the downfall of many a trade show banner. The rule of thumb is that you should be able to read ALL the text on the banner from around 20 feet away. Because you can’t fit everything you want to say onto your baner, you have to choose the messaging that’s most likely to turn a disinterested passerby into an engaged and interested lead. Many companies focus too little on trade show banner messaging and get wrapped up instead in logos and colors.

We Design Award-Winning Trade Show Banners

If you would like a sleek, modern trade show banner that incorporates all the industry best practices, look no further than Empire Display Solutions. We create industry-leading custom displays, hybrid modular displays, rental displays, and offer numerous trade show services — whatever you need to meet your goals at your next industry event.

To learn why we are trusted by companies like LG and Sony, visit our homepage today!

Search over 1800 contemporary designs in our Exhibit Design Search to get started.

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