Blog

Is your trade show booth defunct?
Kaput. Finished. Had it. Sometimes you don’t know your trade show booth is defunct until you’ve taken it to a conference and had the chance to compare it to your competitors’ booths side by side. And then it hits you all at once—like when you’re in the shoe store and you compare what’s on your
Try Experiential Marketing at Your Next Industry Event
Experiential marketing, when done correctly, creates a gravitational pull. It’s irresistible to your target audience and draws them toward your trade show display like a moth to a light bulb. Experiential, obviously, comes from the work experience, and the idea of experiential marketing is to deliver an unforgettable one to whenever comes to your booth.
Trade Show Banners: Overlooked and Underappreciated
Every trade show is constrained by a budget. You have a set amount your company can spend, and you want to get the most for your money. Trade show banners, also called event banners, are one item you should not underinvest in. What are trade show banners? A trade show banner is a graphic image
3 Trade Show Technology Trends You Can’t Ignore
The bar for trade show exhibits has been raised, thanks largely to trade show technology. It’s changing what exhibiting companies can do and earn as well as what conference attendees expect. In this blog we will take a look at several trade show technology trends that need to be on your radar. Gone are the
5 Trade Show Mistakes to Avoid Like the Plague
As a worldwide leader in designing and manufacturing trade show displays for the past 25 years, we have seen our fair share of trade show mistakes. This is a shame because trade shows are where businesses discover new clients and capture new leads. The entire infrastructure of a trade show is designed to generate business