It’s here, and then it’s gone. That’s the draw of a pop up display. It creates a sense of urgency… a basic marketing need for any brand. A pop up display, particularly a large-scale installation like the one we’ll discuss below, grabs the attention and introduces consumers to a brand or product. These fleeting displays
The days of static trade show exhibits are over. Trade show technology has become one of the greatest differentiators in our industry. There are thousands of options from gadgets, apps and interactive presentation software to videoconferencing booths that can be incorporated into a digital trade show display to attract more visitors and capture more leads.
Branding is an essential aspect of trade show marketing, and the best custom trade show exhibits are those that effectively build the brand of your company. How do you do it? Start with these three things: Positioning Positioning is a marketing term that has to do with how your brand positions itself relative to other
Trade show rental booths give brands a flexible option at industry events. When they’re done right, they provide everything a custom booth does without the financial burden of ownership. Typically thought of as a budget-conscious option, trade show rental booths don’t have to be a compromise. At Empire Display Solutions we are trusted by brands like
Modular, from the Latin modulus for measure, means “constructed with standardized units or dimensions for flexibility and variety in use.” The key word there is variety. Modular trade show displays are all about versatility. Because of their design, a single modular trade show display can be used at a show with 10×20 booth requirements, and